Welcome back to the new NEFF. Take a break from Twitter and Facebook. You don't go to Dicks for your fly fishing gear, you go to your local fly fishing store. Enjoy!
Both are super hard ceramics and I am surprised if they grooved easily. Where they ceramic inserts in a frame or were they a thin coating on a metal substrate? The problem may have been the coating not the material. For example, the gold coating on drill bits is titanium nitride and that coating goes through a lot more wear and abuse than a fly rod guide should. Maybe the flyrod guides have such a thin vapor deposited coating that it is not effective? That is a design issue and not a material issue.